In general, the basic ecommerce formula works like this:

Step One: Drive traffic to the website.

Step Two: Convert those eyeballs to leads.

Step Three: Convert leads to customers.

Step Four: Generate repeat purchases.

Bonus
products are an essential variable in this formula. However, offering
bonuses isn’t just putting the words “But wait – there’s more,” in your
offer. The key is to know what types of bonuses will have the strongest
effect on your prospects.

1. The Eyeballs to Conversions Process.

As
a business owner, you have several tasks to make your business
successful. First, you must drive traffic to your website. In addition,
once you have website visitors, you must convert those visitors into
clients or customers. While a lead does not necessarily equal a sale,
it does equal a future potential sale. Once you have a prospect’s name
and email address, you’re able to move into step two – converting them
to customers and making sales.

Bonus products work very well
as a tool to build this opt-in list and free giveaways in exchange for
an email address are a common lead generating tool. What you offer and
how you offer it largely depends on your target audience.

In
cases where you’re selling an expensive product, a substantial bonus
product or a series of bonus products can help convince your prospects
them they’re making the right decision.

You can use bonuses to
build your sales in a number of alternative methods. Here are just a
few ideas to get your creative juices flowing:

One way to do
this is to tier rewards so that the more the customer buys, the more
bonuses the customer receives – for example, increasing membership
status from silver to gold and gold to platinum.

Consider giving
away bonuses to customers who help you build your opt-in list. For
example, you could reward every email a friend gives leads toward a
bonus.

Consider giving away bonuses to prospects and customers who are active and participate in your online community.

2. Why Do Bonuses Work?

In
general, bonuses are defined as products or services you give away to
incite a purchase, a subscription, a referral, or even an opt-in.
You’re probably very familiar with bonus items, so let’s take a look at
why they’re so effective. Bonuses tap into several psychological
triggers, including:

Reciprocity. Reciprocity is the tendency
we have as people to respond to something in kind. Bonuses are the
epitome of positive reciprocity. Customers receive a free guide, a free
video, a free e-book as an opt-in bonus – now they’re feeling
grateful.

Commitment and Consistency. Psychologists tell us that
we’re more likely to say yes to something big if we’ve already said yes
to something smaller. In short, it gets your prospects in the habit of
saying ‘yes’.

Liking. Who doesn’t like someone who gives them
something for free? People buy from companies they like, and from
personalities they relate to.

Scarcity and Urgency. Use a
limited bonus or give an extra bonus to customers who act quickly. It
motivates people to purchase now rather than wait and possibly change
their mind.

3. How to Create Bonuses for Your Target Market.

Even
though your business may involve a niche topic, your customers are
probably diverse and have diverse personalities, interests, and
technological capabilities. We all have our own motivations and
behaviors influenced by our personality. Learning to meet the needs and
wants of the characteristics can help you create bonuses that cover a
range of personalities. Keep in mind that your customers will likely
include many or all of the following:

Emotional Personalities – Many of these people make decisions based upon their feelings.

Thinking Personalities – These are the people who like to plan, schedule and solve situations.

Extroverted Personalities – These are the folks who tend to be open and comfortable in new environments.

Introverted Personalities – These want to take it slower and make personal connections.

Intuitive personalities – They have a natural ability to think outside the box.

Remember
that each prospect has their personality. Give them options and
consider creating one great bonus to be packaged in a number of
different formats.

4. Creating Your Bonuses.

This is
where many people drop the ball – they throw together sloppy bonuses or
simply by resell rights to something that’s been distributed by a
million other websites – in short, they stop taking their prospects
into consideration.

Let’s take a look at three primary ways you can create eye catching and valuable bonuses.

Resell
Rights/PLR: The internet is full of companies and websites that
mass-produce bonuses for you to give away on your own website. Although
these can be beneficial, they can also be a slippery slope. You want to
have bonuses unique to your niche and specific to your products or
services.

Creating Your Own Product: While creating your own
eBook, video tutorial or software program can be a bit of work, it can
also be tremendously rewarding and you’ll be sure you’re creating the
quality products your prospects and customers deserve. If you already
have a stockpile of great content, you can repurpose it to create new
and valuable bonus products. Creating multiple bonuses from one packet
of information is a great way to accomplish that task.

Outsource
The Job: Hire A Company Or Individual To Develop Your Bonuses. When
outsourcing there are a few success tips: Determine in advance exactly
what you want the freelancer to accomplish. Outline your project in
advance – it will ensure communication is clear and the project is done
the way you want.

Armed with this information, you can start planning and preparing the bonuses that will give you more paying customers.

To Learn More CLICK HERE

Simon Hodgkinson and Jeremy Gislason have been working for two years to accumulate the tools that will help make internet earning easier for the beginner and the experienced online entrepreneur. The Marketing Main Event 4 is the fourth installment of the highly successful marketing series.

MME4 delivers the component necessary to create a turnkey marketing system with the ability to launch internet income to the next level. Simon and Jeremy have been using the MME4 system and it has already generated millions of dollars in sales for them.

Reasons to Choose Online Income Avenues

1.Control over work hours – no matter what business you choose to pursue success takes consistency and diligence. The great thing about online businesses is that you can schedule your work around you and not around the business. The internet is open 24 hours a day and customers are visiting all the time. Make work happen when you are at your peak.

2.Portable office – Internet access is available almost anywhere in the world. This means that you are not tied to one location to complete your work. Take your office across the country, across the state or just across the room.

3.Low overhead – developing an online income stream is not free. It does take a little money, some time and some experience (or the right tools). Online income is almost free when compared to real world alternatives.

4.The business runs itself – once the online business is established it will almost run itself. You will be in a position to earn income even when you are away from the office.

5.A home office saves money – there are a number of deductions that are available for those using a home office. You will also save on commuting expenses.

6.No stress to quit another job – you can continue to work full time at another business while you build your online business. This leaves you with the comfort of a regular paycheck and benefits while giving you the ability to build an online income stream.

7.No limits – the internet has more opportunities for entrepreneurs than has yet to be considered. Tapping into the potential means that you can focus on one online business, expand to multiple online businesses or build and sale online businesses. The only limit is determined by you.

The internet is a great way to expand your earning potential with a limited amount of time and resources. Online businesses can be the answer to the economic troubles that are facing the world by giving you more control over you life and over your financial future.

There are a number of courses and systems already available on the internet designed to explain the ways to make money online. MME4 offers more than course material. It is a “make money tomorrow” system where almost all of the work is already done for the user. MME4 point and click components is perfect for the beginning entrepreneur or for those that desire to expand their online empire.

MME4 will launch on July 14, 2009. For many eager internet users this will be the day that helps launch them towards financial freedom. Tough economic times call for new innovations. MME4 desires to be that innovation for internet businesses around the globe.

Click Here to Learn More About Marketing Main Event 4

Free Video Of A Profitable Campaigns (With Keywords!)

The guys at PPC Bully has done it again…! They have a video out where they show how they built a *profitable* AdWords campaign for a competitive ClickBank product in less than… 1 hour! I’m talking about going from research to a live campaign with a sale… in one hour!

Check it out now

Amazing content for free…

After watching the video, make sure you download their free report – people are going crazy about it. Just click the link to watch the video: Here

Enjoy,
Stef