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Your website can have one million “eyeballs” checking it out, but if
the visitors don’t become customers, then those eyeballs are worth very
little. You must pay attention to conversions you’re your businesses to
survive.

In general, the basic ecommerce formula works like this:

Step One: Drive traffic to the website.

Step Two: Convert those eyeballs to leads.

Step Three: Convert leads to customers.

Step Four: Generate repeat purchases.

Bonus
products are an essential variable in this formula. However, offering
bonuses isn’t just putting the words “But wait – there’s more,” in your
offer. The key is to know what types of bonuses will have the strongest
effect on your prospects.

1. The Eyeballs to Conversions Process.

As
a business owner, you have several tasks to make your business
successful. First, you must drive traffic to your website. In addition,
once you have website visitors, you must convert those visitors into
clients or customers. While a lead does not necessarily equal a sale,
it does equal a future potential sale. Once you have a prospect’s name
and email address, you’re able to move into step two – converting them
to customers and making sales.

Bonus products work very well
as a tool to build this opt-in list and free giveaways in exchange for
an email address are a common lead generating tool. What you offer and
how you offer it largely depends on your target audience.

In
cases where you’re selling an expensive product, a substantial bonus
product or a series of bonus products can help convince your prospects
them they’re making the right decision.

You can use bonuses to
build your sales in a number of alternative methods. Here are just a
few ideas to get your creative juices flowing:

One way to do
this is to tier rewards so that the more the customer buys, the more
bonuses the customer receives – for example, increasing membership
status from silver to gold and gold to platinum.

Consider giving
away bonuses to customers who help you build your opt-in list. For
example, you could reward every email a friend gives leads toward a
bonus.

Consider giving away bonuses to prospects and customers who are active and participate in your online community.

2. Why Do Bonuses Work?

In
general, bonuses are defined as products or services you give away to
incite a purchase, a subscription, a referral, or even an opt-in.
You’re probably very familiar with bonus items, so let’s take a look at
why they’re so effective. Bonuses tap into several psychological
triggers, including:

Reciprocity. Reciprocity is the tendency
we have as people to respond to something in kind. Bonuses are the
epitome of positive reciprocity. Customers receive a free guide, a free
video, a free e-book as an opt-in bonus – now they’re feeling
grateful.

Commitment and Consistency. Psychologists tell us that
we’re more likely to say yes to something big if we’ve already said yes
to something smaller. In short, it gets your prospects in the habit of
saying ‘yes’.

Liking. Who doesn’t like someone who gives them
something for free? People buy from companies they like, and from
personalities they relate to.

Scarcity and Urgency. Use a
limited bonus or give an extra bonus to customers who act quickly. It
motivates people to purchase now rather than wait and possibly change
their mind.

3. How to Create Bonuses for Your Target Market.

Even
though your business may involve a niche topic, your customers are
probably diverse and have diverse personalities, interests, and
technological capabilities. We all have our own motivations and
behaviors influenced by our personality. Learning to meet the needs and
wants of the characteristics can help you create bonuses that cover a
range of personalities. Keep in mind that your customers will likely
include many or all of the following:

Emotional Personalities – Many of these people make decisions based upon their feelings.

Thinking Personalities – These are the people who like to plan, schedule and solve situations.

Extroverted Personalities – These are the folks who tend to be open and comfortable in new environments.

Introverted Personalities – These want to take it slower and make personal connections.

Intuitive personalities – They have a natural ability to think outside the box.

Remember
that each prospect has their personality. Give them options and
consider creating one great bonus to be packaged in a number of
different formats.

4. Creating Your Bonuses.

This is
where many people drop the ball – they throw together sloppy bonuses or
simply by resell rights to something that’s been distributed by a
million other websites – in short, they stop taking their prospects
into consideration.

Let’s take a look at three primary ways you can create eye catching and valuable bonuses.

Resell
Rights/PLR: The internet is full of companies and websites that
mass-produce bonuses for you to give away on your own website. Although
these can be beneficial, they can also be a slippery slope. You want to
have bonuses unique to your niche and specific to your products or
services.

Creating Your Own Product: While creating your own
eBook, video tutorial or software program can be a bit of work, it can
also be tremendously rewarding and you’ll be sure you’re creating the
quality products your prospects and customers deserve. If you already
have a stockpile of great content, you can repurpose it to create new
and valuable bonus products. Creating multiple bonuses from one packet
of information is a great way to accomplish that task.

Outsource
The Job: Hire A Company Or Individual To Develop Your Bonuses. When
outsourcing there are a few success tips: Determine in advance exactly
what you want the freelancer to accomplish. Outline your project in
advance – it will ensure communication is clear and the project is done
the way you want.

Armed with this information, you can start planning and preparing the bonuses that will give you more paying customers.

To Learn More CLICK HERE

These tough economic times have many people searching for income opportunities that put them in control of their own financial futures. The internet is one of the ways that some people are finding to open new earning potential. Unlocking the right tools for the internet provides the assistance needed to make earning online a reality.

Simon Hodgkinson and Jeremy Gislason have been working for two years to accumulate the tools that will help make internet earning easier for the beginner and the experienced online entrepreneur. The Marketing Main Event 4 is the fourth installment of the highly successful marketing series.

MME4 delivers the component necessary to create a turnkey marketing system with the ability to launch internet income to the next level. Simon and Jeremy have been using the MME4 system and it has already generated millions of dollars in sales for them.

Reasons to Choose Online Income Avenues

1.Control over work hours – no matter what business you choose to pursue success takes consistency and diligence. The great thing about online businesses is that you can schedule your work around you and not around the business. The internet is open 24 hours a day and customers are visiting all the time. Make work happen when you are at your peak.

2.Portable office – Internet access is available almost anywhere in the world. This means that you are not tied to one location to complete your work. Take your office across the country, across the state or just across the room.

3.Low overhead – developing an online income stream is not free. It does take a little money, some time and some experience (or the right tools). Online income is almost free when compared to real world alternatives.

4.The business runs itself – once the online business is established it will almost run itself. You will be in a position to earn income even when you are away from the office.

5.A home office saves money – there are a number of deductions that are available for those using a home office. You will also save on commuting expenses.

6.No stress to quit another job – you can continue to work full time at another business while you build your online business. This leaves you with the comfort of a regular paycheck and benefits while giving you the ability to build an online income stream.

7.No limits – the internet has more opportunities for entrepreneurs than has yet to be considered. Tapping into the potential means that you can focus on one online business, expand to multiple online businesses or build and sale online businesses. The only limit is determined by you.

The internet is a great way to expand your earning potential with a limited amount of time and resources. Online businesses can be the answer to the economic troubles that are facing the world by giving you more control over you life and over your financial future.

There are a number of courses and systems already available on the internet designed to explain the ways to make money online. MME4 offers more than course material. It is a “make money tomorrow” system where almost all of the work is already done for the user. MME4 point and click components is perfect for the beginning entrepreneur or for those that desire to expand their online empire.

MME4 will launch on July 14, 2009. For many eager internet users this will be the day that helps launch them towards financial freedom. Tough economic times call for new innovations. MME4 desires to be that innovation for internet businesses around the globe.

Click Here to Learn More About Marketing Main Event 4

Previously, we talked about how you can best use the “Freemium” model for business success. In this article, we’re going to discuss some of the tactics and strategies (we refer to these as “Secret Ninja Tactics”) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.

1. “Hide” Your Free Entry Point

The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.

In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free. There’s no rush – I’ll just come back later.” At that point you’ve probably lost them forever.

So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.

2. Start Building a Relationship Through a Little “Work”

Here are some examples of what you might do to make the customer work to find the free entry point:

Make them buy a product (this can be anything but it works best if it’s something low price or low risk).

Make them buy a product via an affiliate link (again, this should be something low in price and risk).

Make them sign-up to one of your newsletters (and confirm their opt-in).

Make them post a comment to your website blog.

Make them join another one of your network sites (which might be a free sign-up).

Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).

Make them Tweet something for you

Making it a little harder to get to the free content does three things:

First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer “free”.

Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a “gift”, and now it’s their turn again.

Third, structuring things this way forms a relationship. That person has to meet you at a point that’s beneficial to you both – you’re communicating and getting to know each other.

Each of these concepts contributes to what happens next – when you make them an offer to access the “premium” content of your website.

3. Reclaiming the Lost Upgrades

Your goal, ultimately, is to sell premium content to your free members. But you’ll always have a number of visitors who won’t take you up on your initial sales offer. So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point – these can be great to recover these “lost upgrades”.

If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.

Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.

Curiosity will beat the “hard sell” – get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it.

4. Let Them See, But Don’t Let Them Touch (Yet).

Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.

An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.” It’s almost like holding the puppy in the pet store – once you get close to taking it home, it’s hard to let go. So you end up buying.

5. Stop Making Your Premium Content a “One-Time” Offer.

Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn’t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it’s taken some time, but now they trust you enough to purchase.

So instead of just a “One-Time” offer, give this a try – say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today – CLICK HERE”… However you can also upgrade later directly inside the member’s area.” Sometimes making something a one-time offer will work against you.

6. Envy is a Powerful Motivator

Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.

The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful – Just remember to be subtle. Don’t smack people in the face with it – but make sure they know they’re not getting the same perks and advantages.

For more information CLICK HERE

Today, we’re going to discuss “membership marketing”, and how it’s almost a requirement for a successful website. If you’re selling anything online, whether it’s ebooks, digital products or anything of that sort, then the membership system we discuss below can deliver those products in the most effective and profitable way.

Business Success Means Avoiding Churn and Increasing Revenue Per Customer.

To be a business success, you’ll need to avoid is customer churn (or “turnover”). If you get 100 new members, but 99 of them quit after 30 days, it’ll be hard for your business to survive. In a membership context, it’s the period of time someone will keep paying their membership fees. So while it’s vitally important to constantly acquire new customers, it’s just as important to maximize the revenue of each customer you already have. So what we’re talking about is the backend, and the marketing funnel you have in place.

With a subscription membership model – where you have a recurring billing system in place – the backend is the recurring fee itself. The issue becomes keeping people as members of your membership sites.

Let’s see examine how this plays out in the context of three popular business models:

Traditional Product Sales

Let’s first consider the traditional Internet marketing (publishing and sales) model, which is used by most online business owners. In this model, you create a product and a sales page, drive traffic to that page, and hope the traffic converts into sales. The average for that conversion rate is somewhere around 1% to 2%.

Assuming you have a $37 product at a 2% conversion rate, it means that for every hundred people you send to that page you’re going to sell two of those products at $37 ($74 total), and you’ll have a visitor value for each of those 100 people of $0.74.

Recurring Membership

The average conversion rate for a recurring membership site is often less than the traditional one product sale model; it’s generally 1% or less. So let’s now assume now that you’re going to charge $17 per month, rather than the original $37 product price point. But we start to encounter churn with monthly billing. In our experience, the average membership stick rate is between three and five months.

So for every 100 visitors, we’ll get one membership sale, and that customer can be expected to stick around for approximately four months. That means you’re going to generate $68 in revenue from that one signup (four x $17 = $68). That gives you an average visitor value of $0.68. When you use the membership model, you can also put backend offers in place. So once you already have a paid member, you can assume additional backend sales and commissions from that member – around $5 per month.

Now you have that one member, and they’re paid the $17 for the first month – will likely do so for about four months – and they’re also worth an additional $5 per month over that same period of time. So now you have $88 from that signup, and the average visitor value for the 100 visitors is $0.88.

Single-Payment Membership

The next structure is a paid membership with a single payment. Your conversion rate will increase because you’re asking people to make less of a commitment, and a membership generally has a higher perceived value than a simple product sale. You can expect a conversion rate of 2.5% to 3%.

Because there is less commitment, you can charge more still keep the conversion rate up. So let’s assume a one-time fee of $37 instead of that $17 recurring. Now your churn goes way down. The customers have already paid, so very few of them will actually terminate their membership. You’d be safe in calculating an average stay of 12 months.

So the calculation is as follows: You’re going to see a 3% conversion rate, and the total one-time fees are going to be 3 x $37 = $111. Factoring in the backend offers ($5 a month per paid member), and over 12 months you’re looking at $180 in backend sales and commissions, for total revenue of $291. This brings your visitor value up to $2.91.

But there’s an alternative model that blows all three of these out of the water when it comes to down to making money for you – the Freemium model.

The Freemium Model.

The Freemium model is basically a free membership with an upgrade offer. It works like this: you put a “free” offer in place on the front end of the site (in a later article we’ll discuss how to make this free offer not appear to be “free” – and why you’ll want to do so), and you’re likely to see a front end conversion rate around 35%.

If you then place a compelling offer on the backend, you’ll see a conversion rate between 5% to 10% on that offer. It’s often much higher, so let’s use 10% for our analysis.

This means that for every 100 visitors – you’re going to get 35 free members, and then a 10% conversion rate on these 35 members on the backend. So what you end up with on average is 31.5 free members and 3.5 paid members.

On your front end that’s 3.5 x $37 = $129.50. The paid member back-end value is $5 x 12 Months x 3.5 People = $210. The free member back-end value is $1.50 x 12 Months x 31.5 People = $567. Adding these amounts and you have $129.50 + $210 + $567 = $906.50, so your average visitor value is $9.06.

That’s a big difference from the more “traditional” models we discussed above (and more than 10 times higher the most common product sale model)!

Here we’ve opened the doors, we hope, for a lot of people to recognize that this Freemium model is a very profitable model.

Click Here to Learn More about the Freemium Model

1. Promote Multiple Products

A great way to make more affiliate income is to increase your chances by promoting more than one affiliate product. With Niche Review Templates, you’ll get 3 product recommendations with a star rating system. This gives the visitor more options to find a program that is suited to his/her taste.

By offering three different products, the visitor doesn’t feel trapped and can choose without feeling pressured. Simply put, promoting multiple products can double, triple or even quadruple
your affilate earnings potential, thus putting more money in your
pockets!

With a Niche Review Templates membership, you will always have the best choices for your potential customers. We offer top quality content and amazing visual graphics for your product review sites each and every month. You simply can’t lose with
these amazing templates.

2. Give Unbiased Recommendations

The worst thing you can do to your visitors is pressure them into buying a product or service. The more pressure you put on someone, the more their defenses go up and the less likely they are to buy from you.

By giving unbiased product recommendations, you are letting the potential customer decide what works the best for his/her situation. This strategy lowers the visitors defenses and opens them up to what you have to offer on your site.

All the Niche Review Templates product reviews are spoken from a “news stance” point of view, so you’re simply giving visitors the facts and then letting them decide for themselves if they want or could use the product.

In the end this will make you a lot more sales for your affiliate products. This one strategy alone can easily double your affiliate income and put thousands more dollars per year in your
bank account.

3. Look Like The Authority

Possibly nothing could be more important than looking like the authority to your visitors. People want to feel a sense of security and trust from information they are getting from you.

They want to feel like they are making the absolute best decision that will enhance their quality of life. If they don’t trust you, then you have a 0% chance of making the sale.

Your site needs to look sharp and the content must be first class. Once they see you know what you’re talking about, then they feel good about buying from you. This feeling of trust will open up their wallet and put more mon*ey in your pockets.

All Niche Review Template sites have top quality content and site layout and graphics that are second to none. Once your visitor sees your top quality website, they’ll feel at home and trust that what you are saying is the absolute truth.

This is all that is needed to easily create a very nice income for yourself and start working smarter and not harder. You can sit back in your easy chair while we create sites like this for
you each and every month. Giving you more free time to do the things you love the most.

4. Build Your List

You may have heard the term “The Money Is In The List”. There’s a very good reason why that phrase was coined..because it’s true! One of the easiest ways to make money online is to have an active mailing list you can email your offers to.

The process is super easy…you simply find a great offer that you know is a high quality product, spend a few minutes writing up an email and then simply blast it out ro your mailing list for easy profits!

By using the autoresponder feature on the Niche Review Templates sites, you simply edit the page with your aweber id and you’re ready to start collecting information from your visitors.

You can setup a simple autoresponder series of 5-7 emails with some good quality content, along with your affiliate offers and start making a nice affiliate income. This puts all your efforts on autopilot and gives you more free time.

Then when other great offers come along, simply write up a persuasive email with your new offer and blast your list for even more easy profits. Building your list is extremely important and Niche Review Templates help you acheive that.

5. Get More Traffic With Articles

One of the best ways to drive free traffic to your website is to write closely related articles on your niche subject. Articles are a great way to make affiliate sales with little effort.

When you get a Niche Review Templates membership, you get 10 fresh articles written on researched long tail keywords that are designed to rank well in the organic search.

You get these articles every month you stay in the membership. Great thing is, you can use these articles for submissions to article directories or you can use them for unique content in
your niche review sites.

All the articles are 300-400 words that are each long tail keyword optimized to extract maximum profit for you. They are informative articles that do not promote a product, but educate the reader on your specific niche.

This leaves them compelled to learn more about the subject they are reading about and that curiosity ultimately leads to more sales for you. By clicking the link in your resource box, the reader is brought to your Niche Review Site where you get paid
the affiliate commission for the sale.

Simply by repeating the process of submitting articles or adding more unique articles to your product review site will add more revenue to your bottom line. Niche Review Templates are designed to maximize your profits and make you more money.

For more information click here.

Enjoy,
Stef

Site analysis even lets you analyze your own content before making it public to search engines to ensure that the keywords for which you are optimizing your content are actually
there in your content.

Site Analysis Video

Semantic Keyword Research / Related Search Terms:

This keyword research lists all the LSI terms or semantically related keywords of a given
keyword. These are the keywords that you need to include in your web pages to naturally rank higher on search engines. Keyword results come with ‘Search Volume Estimates’,
which make it easier for you to judge the keywords to go for. Additionally, it also allows you to further dig your keyword deeper in Network Search or Realtime Search.

Site Analysis Video

Keywords Research In 32+ Languages:

Keyword Country is the only keyword engine that gets you keywords in French, Spanish,Dutch, German and 32 other languages (and does it the right way). Foreign language
support options enhance your keyword digging reach and allow you to generate your keyword list in languages other than English

This is ideal when your audience speaks multiple languages and lets you target non-English speaking regions.

Misspellings Keyword Research:

Misspellings are the keywords that are cheaper to buy for Adwords campaigns and less competitive to achieve top search engine rankings. Keyword Country covers more than 8
sources of misspellings including mobile search misspellings and popular misspellings of English and 31 other languages. Here you can find many keywords that have less
competition, considerable traffic, are cheaper to buy and easier to target.

Misspelling Keyword Video

Niche Keywords Brainstorming With Keyword Map

Keyword Map sorts the keywords in a directory structure that helps you find the most
popular niches that are driving traffic to your industry. It helps you uncover popular niches that are related to your main keyword but you are not targeting right now. A good amount of
traffic flows towards these niches and the level of that increases every single month. It gives you excellent ideas on which you can build content and increase your website traffic and
helps you discover many new opportunities. It is ideal when you are looking for new niches to compete in

Watch Keyword Map Video >>

24×7 Customer Service

The customer service offered by Keyword Country is excellent. I can personally recommend it given the fact that I had some questions to ask and all were answered fully and in simple
language. I accessed the Live Chat option but there were several ways in which I could have contacted Keyword Country to find out exactly what I needed to know quickly and efficiently. I
didn’t have to waste any time before using the services they offered and increasing my income. If only all providers of software services like this one went above and beyond the call of duty as
much! I am most definitely satisfied with the high level of service and would heartily recommend it.

Summary:

So what did I end up with after using Keyword Country?

Strengths:

• Largest keyword database
• Digs deeper into industry for keywords
• Supports keyword research in 32+ languages
• Shows lots of useful data for each keyword
• Steals competitors’ profitable keywords (legally!)
• LSI / Semantic keyword research
• Misspelling keyword research
• Exports keywords in ready to go format
• Excellent brainstorming tools

Weak Aspects:

• Owing to detailed keyword research, it may become slow at times
• Your computer IP may be temporarily banned by some online keyword tools for heavy web crawling

Keyword Country is the most complete keyword tool in the market and I feel that this tool is
well worth the investment. I can honestly say that Keyword Country has quickly become my new first choice tool for researching keyword phrases. I now use Keyword Country and my
keyword research ability has never, ever been so strong. I have also used several other programs but the Keyword Country is what I would recommend to anyone. This tool is
dynamite!

Get Access to Keyword Country
Watch Videos of Keyword Country

Compare Keyword Country with other Keyword Tools

Enjoy,
Stef

http://stefgrandgi.com/videos

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Good Luck,
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P.S. What’s the “busywork” you hate doing?

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This is great stuff, enjoy!
Stef