Posts Tagged ‘membership sites’

Survive Tough Economic Times with MME4 Membership Sites Model

Monday, July 13th, 2009

These tough economic times have many people searching for income opportunities that put them in control of their own financial futures. The internet is one of the ways that some people are finding to open new earning potential. Unlocking the right tools for the internet provides the assistance needed to make earning online a reality.

Simon Hodgkinson and Jeremy Gislason have been working for two years to accumulate the tools that will help make internet earning easier for the beginner and the experienced online entrepreneur. The Marketing Main Event 4 is the fourth installment of the highly successful marketing series.

MME4 delivers the component necessary to create a turnkey marketing system with the ability to launch internet income to the next level. Simon and Jeremy have been using the MME4 system and it has already generated millions of dollars in sales for them.

Reasons to Choose Online Income Avenues

1.Control over work hours – no matter what business you choose to pursue success takes consistency and diligence. The great thing about online businesses is that you can schedule your work around you and not around the business. The internet is open 24 hours a day and customers are visiting all the time. Make work happen when you are at your peak.

2.Portable office – Internet access is available almost anywhere in the world. This means that you are not tied to one location to complete your work. Take your office across the country, across the state or just across the room.

3.Low overhead – developing an online income stream is not free. It does take a little money, some time and some experience (or the right tools). Online income is almost free when compared to real world alternatives.

4.The business runs itself – once the online business is established it will almost run itself. You will be in a position to earn income even when you are away from the office.

5.A home office saves money – there are a number of deductions that are available for those using a home office. You will also save on commuting expenses.

6.No stress to quit another job – you can continue to work full time at another business while you build your online business. This leaves you with the comfort of a regular paycheck and benefits while giving you the ability to build an online income stream.

7.No limits – the internet has more opportunities for entrepreneurs than has yet to be considered. Tapping into the potential means that you can focus on one online business, expand to multiple online businesses or build and sale online businesses. The only limit is determined by you.

The internet is a great way to expand your earning potential with a limited amount of time and resources. Online businesses can be the answer to the economic troubles that are facing the world by giving you more control over you life and over your financial future.

There are a number of courses and systems already available on the internet designed to explain the ways to make money online. MME4 offers more than course material. It is a “make money tomorrow” system where almost all of the work is already done for the user. MME4 point and click components is perfect for the beginning entrepreneur or for those that desire to expand their online empire.

MME4 will launch on July 14, 2009. For many eager internet users this will be the day that helps launch them towards financial freedom. Tough economic times call for new innovations. MME4 desires to be that innovation for internet businesses around the globe.

Click Here to Learn More About Marketing Main Event 4

Secret Ninja Tactics to Building a Better Mouse Trap

Monday, July 13th, 2009

Previously, we talked about how you can best use the “Freemium” model for business success. In this article, we’re going to discuss some of the tactics and strategies (we refer to these as “Secret Ninja Tactics”) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.

1. “Hide” Your Free Entry Point

The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.

In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free. There’s no rush – I’ll just come back later.” At that point you’ve probably lost them forever.

So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.

2. Start Building a Relationship Through a Little “Work”

Here are some examples of what you might do to make the customer work to find the free entry point:

Make them buy a product (this can be anything but it works best if it’s something low price or low risk).

Make them buy a product via an affiliate link (again, this should be something low in price and risk).

Make them sign-up to one of your newsletters (and confirm their opt-in).

Make them post a comment to your website blog.

Make them join another one of your network sites (which might be a free sign-up).

Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).

Make them Tweet something for you

Making it a little harder to get to the free content does three things:

First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer “free”.

Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a “gift”, and now it’s their turn again.

Third, structuring things this way forms a relationship. That person has to meet you at a point that’s beneficial to you both – you’re communicating and getting to know each other.

Each of these concepts contributes to what happens next – when you make them an offer to access the “premium” content of your website.

3. Reclaiming the Lost Upgrades

Your goal, ultimately, is to sell premium content to your free members. But you’ll always have a number of visitors who won’t take you up on your initial sales offer. So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point – these can be great to recover these “lost upgrades”.

If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.

Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.

Curiosity will beat the “hard sell” – get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it.

4. Let Them See, But Don’t Let Them Touch (Yet).

Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.

An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.” It’s almost like holding the puppy in the pet store – once you get close to taking it home, it’s hard to let go. So you end up buying.

5. Stop Making Your Premium Content a “One-Time” Offer.

Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn’t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it’s taken some time, but now they trust you enough to purchase.

So instead of just a “One-Time” offer, give this a try – say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today – CLICK HERE”… However you can also upgrade later directly inside the member’s area.” Sometimes making something a one-time offer will work against you.

6. Envy is a Powerful Motivator

Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.

The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful – Just remember to be subtle. Don’t smack people in the face with it – but make sure they know they’re not getting the same perks and advantages.

For more information CLICK HERE