1. “Hide” Your Free Entry Point

The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.

In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free. There’s no rush – I’ll just come back later.” At that point you’ve probably lost them forever.

So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.

2. Start Building a Relationship Through a Little “Work”

Here are some examples of what you might do to make the customer work to find the free entry point:

Make them buy a product (this can be anything but it works best if it’s something low price or low risk).

Make them buy a product via an affiliate link (again, this should be something low in price and risk).

Make them sign-up to one of your newsletters (and confirm their opt-in).

Make them post a comment to your website blog.

Make them join another one of your network sites (which might be a free sign-up).

Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).

Make them Tweet something for you

Making it a little harder to get to the free content does three things:

First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer “free”.

Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a “gift”, and now it’s their turn again.

Third, structuring things this way forms a relationship. That person has to meet you at a point that’s beneficial to you both – you’re communicating and getting to know each other.

Each of these concepts contributes to what happens next – when you make them an offer to access the “premium” content of your website.

3. Reclaiming the Lost Upgrades

Your goal, ultimately, is to sell premium content to your free members. But you’ll always have a number of visitors who won’t take you up on your initial sales offer. So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point – these can be great to recover these “lost upgrades”.

If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.

Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.

Curiosity will beat the “hard sell” – get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it.

4. Let Them See, But Don’t Let Them Touch (Yet).

Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.

An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.” It’s almost like holding the puppy in the pet store – once you get close to taking it home, it’s hard to let go. So you end up buying.

5. Stop Making Your Premium Content a “One-Time” Offer.

Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn’t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it’s taken some time, but now they trust you enough to purchase.

So instead of just a “One-Time” offer, give this a try – say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today – CLICK HERE”… However you can also upgrade later directly inside the member’s area.” Sometimes making something a one-time offer will work against you.

6. Envy is a Powerful Motivator

Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.

The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful – Just remember to be subtle. Don’t smack people in the face with it – but make sure they know they’re not getting the same perks and advantages.

For more information CLICK HERE

Not only does it speed up tasks, it does a lot more like generating perfectly matched ads and landing pages, closely track and monitor the profitability of each keyword and ad group, extracting data from affiliate datafeeds and use that data to dynamically create unique landing pages for PPC campaigns. In short: a must have for every PPC marketer.

First there was Google Cash Detective, and then the excellent (and much cheaper alternative called Adspy Pro which I use for spying on my Adwords Competitors).

Now, Alan Gardyne and his new business partner are about to release a truly exciting tool for all PPC marketers.
Creating great PPC campaigns takes a lot of hard work. As the PPC side of your business grows, you may have the choice of hiring an expert to help, or stop growing the PPC side of your business, because you simply don’t have time to track everything.
Great campaigns take a lot of work to build, and run.

Jay Stockwell is Alan Gardyne’s new business partner. He started doing PPC in 1999 (that’s before I started my own online business). Jay is an AdWords Qualified Individual and does contract PPC advertising for an Australian company, Cash Doctors, charging $500 an hour for PPC consulting. Jay says that there are five main criteria for a successful PPC campaign.

1) Highly targeted, relevant keywords.
2) Small, tightly grouped, ad groups based around the same terminology.
3) Text ads that match the keywords (and terminology) exactly.
4) Landing pages that match the keywords and the text ads exactly.
5) Tracking mechanisms that allow you to ensure that the keywords are paying for
themselves.

Jay suggests that if you can get these 5 things right, you are well on your way to a successful PPC campaign. However, Jay reckons there are a couple of things that often complicate this.

1. Too much competition pushes keyword prices up, and
2. You don’t make enough per sale to make your PPC worth while.
As you can see, there is a lot to get right, and time is often the limiting factor in PPC.

Here’s how Jay sums up his software solution…
* Roll out highly targeted, high converting PPC campaigns 72,500% faster. This software helps you turn a month of full time work into 12 minutes’ worth.
* Dramatically decrease your PPC costs by using very small, tightly focused ad groups to increase click-through rates. Without the extra work normally required.
* Significantly increase your landing page conversion rates by dynamically matching it perfectly with the original keyword. Create perfectly matching landing pages for every single keyword in your campaign automatically.
* Create perfectly matching ads for each laser focused ad group, pushing your click-through rates sky high and reducing your costs.
* Achieve amazing Google AdWords Quality Scores to allow for extremely low minimum bids.
* Powerfully leverage the long tail traffic in a way that you thought would not have been possible without full-time staff.
* Track every ad group and every keyword with surgical precision so you can tweak your campaigns into profitability. Even for affiliate and CPA offers that you couldn’t normally track easily.

If all this wasn’t enough, Jay has created a datafeed integrator as well. This tool helps you create landing pages out of merchant datafeeds, that match your ad campaigns.

If you have been struggling with PPC campaigns, by now, your stomach is probably tied in a knot after reading what this software can do.
Well, so was mine when Alan first wrote to me. For the last few days, I have played with the tools, and am very impressed. I was going to create a video for you to watch, but just ran out of time. Instead, you can watch a video that Jay has produced. You’ll see how he completes an estimated 145 hours of work, in just 12 minutes.

In 12 minutes the software:
* “Created” 8720 highly targeted, low competition keywords.
* Each keyword is matched to its own keyword targeted landing page.
* These keywords were split into 436 Ad groups of tightly related themes (focused for high clickthrough rates).
* In all, the software created 1744 unique, high clickthrough rate text ads (that’s 4 per ad group).

Speed PPC is a “system” for saving you an enormous about of time
with the setup of Adwords & MSN adCenter campaigns. The Speed PPC
system compresses months of work into minutes. Quite literally.

This tool is a one off payment, though it will be quite expensive.
One of the very nice features of this tool, is the integration of merchant datafeeds.
For those of you who don’t know, a datafeed is a list of products,
descriptions, affiliate link, an image, etc. These are often
provided by merchants to his/her affiliates, and can contain
hundreds, if not thousands of products.

The datafeed integration of Speed PPC allows you to take a
merchants datafeed, and create a campaign around EVERY SINGLE
PRODUCT. These campaigns link to a pre-selling landing page on
YOUR site that matches the products keywords. This landing page
then links to the merchants site via YOUR affiliate link. How cool
is that?

Basically, if the feed has 500 products, you could create 500 ad
groups (one per product), thousands of perfectly matched ads that
refer directly to the product, that link to your targeted landing
page (with image and description pulled directly from the
datafeed), which in turn refers visitors to the merchant through
your affiliate link.

How long would that take you to do manually? Weeks? Months?
With Speed PPC, you are talking hours.
If you want more info on Speed PPC, watch the video, and sign up
for more information here:

Speed PPC

Those are the options that you have with Speed PPC, since this was
another area of concern frmo some readers.

For landing pages, you can:
* Direct link to the home page.
* Link through 3rd party systems.
* Direct link through affiliate links to the home page.
* Deep link through affiliate links pulled out of datafeeds.
* Direct link into individual website search engines to pull up the
most relevant content.
* Link into dynamically altered pages to suit original search
keywords.
* Link into the SpeedPPC Datafeed software which will pull relevant
content out of the affiliates datafeed to dynamically build pages.
If you are a PPC advertiser, this is incredible…

Speed PPC

Stef