Plus, it already features all important functionalities competitors products have.
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It has Ken Burns effect, pan & zoom, the ability to add SWF flash animated stickers, or any flash animation, which is SUPER important, on top of GIF, good filters like black and white, mirroring and flick.
In addition, it allows to crop video & GIF inside Flick GIF, which is very important too.
Furthermore, it does create GIF not only from videos, but from a set of images too.
It can export videos in BOTH GIF and VIDEO formats, which is really critical for Facebook and Instagram. It can do portraits, and resize to any custom dimensions and export for both GIF and video.
I did not see any other GIF creator doing all that.
There are upsells. The PRO upgrade allows to import already done GIFs, and modify them. Millions of ready done GIFs can downloaded from websites like Giphy, Imgur and other sites, following Copyright rules, of course.
PRO version can also loop MP4 videos into viral GIFs, and upload to Instagram and Facebook.
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Cinemagraphs are living photos that look like a still photographs but have a moving part, which loops forever.
Step 1 – Import a video
Step 2 – Select a still frame
Step 3 – Erase part of the still frame where you want motion to loop and export cinemagraph.