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Email Marketing Solutions To Help Your Business Grow

Email is still one of the most effective marketing tools available. You should still be using it today. Email marketing is almost as old as email itself, but it is still a vital method. The infusion of new strategies ensures that email marketing campaigns remain on the cutting edge of technology. Read the following tips and make your email marketing work for you.
Retain customers by sending them personalized e-mails. You can notify your customers about discounts or sales. The key is to tailor those sales and discounts to products similar to what they have bought in the past. Future sales are easier once you have successfully completed the initial transaction with a customer.

Email List

Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This type of email marketing gives your customers an incentive to participate and they could also have the chance to refer friends. As a matter of fact, utilizing referral programs can be a terrific way to increase your customer base.
There are few things more detrimental to a website or business than being accused of spamming, so take every precaution to protect your integrity by adding a confirmation step to your email list, opt-in procedure. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. Add two links to the email – one for confirmation and one to opt out. Doing so protects your client’s security and ensures that they don’t think you are spam.
Create your email list from people who have requested to receive it. Steer clear of purchasing or renting lists as you may find the list is made up of people not as relevant to your needs as you’d like. Use business cards given to you at networking functions and industry events to boost your list. You should also provide a place to sign-up on your website. This will ensure that your list is fresh and pertinent, which can go a long way toward increasing your sales and expanding your business.
Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Business-related newsletters are best mailed during working days, such as Tuesday or Wednesday. If you send out a newsletter that targets families, or one that is devoted to leisure activities, you should mail it on the weekend.
Try keeping subject lines around 60 characters. A lot of email providers will shorten them to this length anyways. Some email clients won’t be able to display anything that’s too long. More importantly, 60 characters usually provides your subscribers with more than enough information to decide whether they want to read your message or delete it.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Provide your subscribers with special articles that they might not can locate on your site. Also give them deals on whatever products and services you sell. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
Try using fewer graphics in your email campaign. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Some people do not have the proper settings to open graphic heavy e-mails.

Active Feedback

Develop a strategy that addresses your customer base. While persistence is key, you should also make sure that you’re targeting the right customers, or it won’t matter much in the long run. This is because certain people may find that persistence annoying and will not want to work with you.
Use passive and active feedback to make your email marketing better. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. Passive feedback is generally invisible to your reader and more subtle. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
The confirmation link should be contained in the email opt-in section of your site. This makes it easier for someone else to double check how much they want email from you. Although this might seem like a bad thing, this will help ensure that your business doesn’t have any type of misuse reports in the future.
If you have developed a strong brand image, make sure your emails reflect this branding. Use your existing color scheme and logo in every message that is sent. By making the emails recognizable, you can take advantage of the good reputation you have already worked hard to develop.
Always celebrate subscriber birthdays if you have that data from your opt-in. Set up your system to automatically send out a big ‘Happy Birthday’ email to subscribers on their special day. If possible, include a discount or coupon, but always make sure the message is friendly so that they feel appreciated by your company.
Marketing emails continue to be a valuable tool. Use this advice and always be aware of new and innovative ways to enhance your email campaigns. This method of marketing will surely be worth the effort for a long time to come

Embrace Mobile Marketing Using These Great Tips

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You can develop a mobile application as a part of your mobile marketing plan. The app should contain pertinent information about your niche, and should be set up in a manner that entices people to want it on their phones. For example, many people like to download apps that have local information or tips. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.

Mobile Devices

Be concise and user-friendly. Make sure you don’t have too many links to click on. Mobile keypads are extremely tiny and can become very frustrating to use. Therefore, you want to minimize typing whenever possible.
You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. Your website and ads can look completely different from device to device. Be sure to cover the most commonly used mobile devices.
Start by building a proper database. Avoid adding nothing but mobile numbers to your database. You must get their permission prior to adding them in your database. You can do this through the internet or by having the individual text you using a code you have given them.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. To get a successful campaign, you should follow this formula and be able to build new ones.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. You can use direct mail that lets them know there’s about to be a sale, for example. Let people know via an email about seven days before the sale happens and text them about an hour before.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS can work against you because it is tied to mobile device notifications. Text messaging can be extremely annoying or intrusive if done too much. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. Honesty can make your brand more trustworthy.
Make sure you send text messages at reasonable times. You’ll risk annoying customers with this practice, even people who already like your products or services.
Give yourself more than one option when creating your landing page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. It is key to choose the page that will be most functional for your mobile visitors.
Integrate all of your marketing strategy into one main marketing mix. Make your marketing match up nicely with your site. You want to draw people to your homepage. People enjoy interacting and are more likely to buy products at sites that engage their senses.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. Creating a site that looks good and works well on mobile devices can be a challenge. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
Use maps that are clearly for mobile devices on your site to attract nearby consumers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
It is very easy for your mobile marketing approach to backfire and annoy people. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. Potential customers have no use for junk apps that serve no useful purpose or interesting function.