How To Use Social Bookmarking for Your Business Success

How To Use Social Bookmarking for Your Business Success

{As you probably know, social bookmarking as a marketing and backlinking strategy has been around for a few years.|For the past several years the rise of social bookmarking as a versatile tool for SEO and marketing has had a massive impact in IM.|Thousands of men and women have put social bookmarking to powerful use for off-page optimization plus various marketing strategies.} {There appears to be no let-up with their popularity, especially for off-page SEO purposes.|It is an approach that is specifically used for backlinking; as well as search engine optimization methods.|Bookmarking is heavily in use by online marketers for obtaining backlinks and more traffic.} {However, you will find long-term strategic methods that can be used at the more heavy weight bookmarking sites.|But you really should not neglect or overlook what can be done for the more long-term approaches at high PR bookmarking sites.|Yet the smarter IM businesses will use certain bookmark sites as they are meant to be used which is also a method for continued growth and development.} {So it all just depends on what you want to do in your business.|It generally is a matter of your specific business goals and perhaps what appeals to you.|On the other hand we do realize we are all different, and some people prefer certain methods over others.} {Social bookmarking sites generally give you a place to keep bookmarks, for those who are definitely new to IM.|If you have not been around IM much, then a bookmarking site is basically just a site where you can place bookmarks on the net.|Yes, bookmarks can be stored in your account at bookmarking sites, even though they have become community centers for lots of people.} {Plus you can tag your bookmarks with your unique keywords which can help with some search engine optimization but it tends to be temporary.|You can assign tags (keywords) to your bookmarks, and that actually has SEO benefits but a great deal depends on the particular site.|Several bookmarking sites have more SEO strength than others which has an impact when you use bookmarking tags.}

{Google took a great deal of the power out of high PR bookmarking sites when it appeared they (perhaps) let the various sites know that their dofollow link attributes were causing issues.|A couple of years ago the more popular bookmark sites made all their links to nofollow which had a huge impact on bookmark rankings.|A couple of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so many sites changed the link attribute from dofollow to nofollow – blame Google.} {Seems people were able to rank highly from sites like Digg and a few others.|The more well-known bookmarking websites were able to just kill the search results for their bookmarks.|Places like Technorati and Digg, plus a few others, were able to rule the first pages of SERPS in Google due to their high PR status.} {Naturally, I make conjecture about any impact Google had with those modifying their links to nofollow.|Who really knows if Google had any influence over those powerful book-marking sites and the nofollow relational attribute.|No, I do not have any secret information about the real reason those sites changed to nofollow.} {But I would not be surprised if that took place.|However it is interesting, and we all realize how Google is or can be.|It does make for interesting speculation but not terribly significant at this point.}

{But you can gain exposure when you take a more conscientious approach to using social bookmarking sites.|However there is a great deal you can do with certain approaches at these highly trafficked sites.|Make no mistake about what is feasible at high PR bookmarking sites when you take a different approach with them.} {Most people who use them for backlinking tend to make very thin profiles that provide no value to the particular community.|Mass backlinking profiles at bookmark sites are legendary for being just about useless and even spammy.|What can result in issues with so many profiles for backlinking is those profiles are not well written or anything resembling high quality.} {However, I am knowledgeable of people who do take a few more minutes creating their profiles.|You’ll find a few more strategically minded marketers who take the time and create high quality profiles.|What you can do is simply write better profiles that at least look like they are for real.} {They have discovered that the more ‘full bodied’ profiles do not get removed and have a longer shelf life.|Profiles that have appearances of being legitimate will do a better job for you and have a great chance of passing a review.|More typical, non-spammy, profiles will not be deleted by the human reviewers – and that is why it’s smart to do it like that.} {Plus, when you do this you are contributing something to the site, and you are able to keep high quality bookmark profiles for years.|This truly is the best way to go for many reasons, and you will have the opportunity to use them for effective bookmarking for a long time.|Hopefully you realize the great value available when you take an approach surrounding a higher quality profile.}

{When you do build a useful profile with content material, then naturally you can produce an RSS feed from that.|Additionally, a good profile with solid content can be used for RSS feed creation which is fantastic.|Also consider your ability to use the RSS feed functions available with a meaty profile with good content in it.} {You can promote your RSS feed at other places and RSS web directories.|That means you’ll be able to post those feeds to RSS directories, plus they can get indexed.|There is SEO value with a great RSS feed; not to mention RSS directory submissions you can do.} {Then what you can do is work in your links and other relevant content.|You can include your various links plus precise content in your feeds, too.|Consider the added benefit of more coverage for your links in those feeds.} {But you do have to take care and exercise caution so you are not over-promoting because that could cause loss of members to your feed.|Just make certain you provide excellent content in your feeds and avoid being spammy with the links in them.|However, you do not want to irritate any feed subscribers by including too many links throughout the content.}

{What you want to do is maintain a sense of balance between promoting your money sites/offers and providing good quality content that your subscribers will appreciate.|There is a balance that you have to keep with the amount of content and various promotional methods in your feeds.|Just take a look at your feeds, and you will know when you’re going too far with promotional links, etc.} {The more often you do that and actually do a little bit of networking, you’ll gain more coverage and trust-rank, so to speak, at these sites.|Another important aspect is to take time and build relationships at these bookmark sites.|You can accomplish a lot if you have solid relationships in place at bookmarking sites.} {It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.|It is not needed to spend time building relationships and getting known, but it does not have to be totally time consuming.|You can take a few minutes each day to spread your good will at these sites, and that will not take very long plus it is a good investment.}

{Ultimately, how you approach using bookmarking sites in your own business is your call.|The important thing about social bookmarking is how you use it is totally up to you.|There is freedom inherent with working with bookmarking sites; so how well you use them is your business.} {Most individuals are likely to just use them for backlinking, and it does seem that the approach outlined above is not applied by so many people.|We all probably realize most marketers only desire the off page SEO value with bookmarking sites, and that is cool.|The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches.} {However, there really is strength in that strategy based on the feedback we pick up from those who use it.|Perhaps you can try it at just one powerful bookmarking site and see how you like the results.|The better quality profile strategy is something you ought to test out, and you might like the results.}