- Home
- model for business success
Secret Ninja Tactics to Building a Better Mouse Trap
Previously, we talked about how you can best use the “Freemium” model for business success. In this article, we’re going to discuss some of the tactics and strategies (we refer to these as “Secret Ninja Tactics”) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.
1. “Hide” Your Free Entry Point
The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.
In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free. There’s no rush – I’ll just come back later.” At that point you’ve probably lost them forever.
So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.
2. Start Building a Relationship Through a Little “Work”
Here are some examples of what you might do to make the customer work to find the free entry point:
Make them buy a product (this can be anything but it works best if it’s something low price or low risk).
Make them buy a product via an affiliate link (again, this should be something low in price and risk).
Make them sign-up to one of your newsletters (and confirm their opt-in).
Make them post a comment to your website blog.
Make them join another one of your network sites (which might be a free sign-up).
Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).
Make them Tweet something for you
Making it a little harder to get to the free content does three things:
First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer “free”.
Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a “gift”, and now it’s their turn again.
Third, structuring things this way forms a relationship. That person has to meet you at a point that’s beneficial to you both – you’re communicating and getting to know each other.
Each of these concepts contributes to what happens next – when you make them an offer to access the “premium” content of your website.
3. Reclaiming the Lost Upgrades
Your goal, ultimately, is to sell premium content to your free members. But you’ll always have a number of visitors who won’t take you up on your initial sales offer. So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point – these can be great to recover these “lost upgrades”.
If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.
Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.
Curiosity will beat the “hard sell” – get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it.
4. Let Them See, But Don’t Let Them Touch (Yet).
Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.
An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.” It’s almost like holding the puppy in the pet store – once you get close to taking it home, it’s hard to let go. So you end up buying.
5. Stop Making Your Premium Content a “One-Time” Offer.
Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn’t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it’s taken some time, but now they trust you enough to purchase.
So instead of just a “One-Time” offer, give this a try – say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today – CLICK HERE”… However you can also upgrade later directly inside the member’s area.” Sometimes making something a one-time offer will work against you.
6. Envy is a Powerful Motivator
Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.
The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful – Just remember to be subtle. Don’t smack people in the face with it – but make sure they know they’re not getting the same perks and advantages.
5 Ways Niche Review Templates Can Make You More Affiliate Income
1. Promote Multiple Products
A great way to make more affiliate income is to increase your chances by promoting more than one affiliate product. With Niche Review Templates, you’ll get 3 product recommendations with a star rating system. This gives the visitor more options to find a program that is suited to his/her taste.
By offering three different products, the visitor doesn’t feel trapped and can choose without feeling pressured. Simply put, promoting multiple products can double, triple or even quadruple
your affilate earnings potential, thus putting more money in your
pockets!
With a Niche Review Templates membership, you will always have the best choices for your potential customers. We offer top quality content and amazing visual graphics for your product review sites each and every month. You simply can’t lose with
these amazing templates.
2. Give Unbiased Recommendations
The worst thing you can do to your visitors is pressure them into buying a product or service. The more pressure you put on someone, the more their defenses go up and the less likely they are to buy from you.
By giving unbiased product recommendations, you are letting the potential customer decide what works the best for his/her situation. This strategy lowers the visitors defenses and opens them up to what you have to offer on your site.
All the Niche Review Templates product reviews are spoken from a “news stance” point of view, so you’re simply giving visitors the facts and then letting them decide for themselves if they want or could use the product.
In the end this will make you a lot more sales for your affiliate products. This one strategy alone can easily double your affiliate income and put thousands more dollars per year in your
bank account.
3. Look Like The Authority
Possibly nothing could be more important than looking like the authority to your visitors. People want to feel a sense of security and trust from information they are getting from you.
They want to feel like they are making the absolute best decision that will enhance their quality of life. If they don’t trust you, then you have a 0% chance of making the sale.
Your site needs to look sharp and the content must be first class. Once they see you know what you’re talking about, then they feel good about buying from you. This feeling of trust will open up their wallet and put more mon*ey in your pockets.
All Niche Review Template sites have top quality content and site layout and graphics that are second to none. Once your visitor sees your top quality website, they’ll feel at home and trust that what you are saying is the absolute truth.
This is all that is needed to easily create a very nice income for yourself and start working smarter and not harder. You can sit back in your easy chair while we create sites like this for
you each and every month. Giving you more free time to do the things you love the most.
4. Build Your List
You may have heard the term “The Money Is In The List”. There’s a very good reason why that phrase was coined..because it’s true! One of the easiest ways to make money online is to have an active mailing list you can email your offers to.
The process is super easy…you simply find a great offer that you know is a high quality product, spend a few minutes writing up an email and then simply blast it out ro your mailing list for easy profits!
By using the autoresponder feature on the Niche Review Templates sites, you simply edit the page with your aweber id and you’re ready to start collecting information from your visitors.
You can setup a simple autoresponder series of 5-7 emails with some good quality content, along with your affiliate offers and start making a nice affiliate income. This puts all your efforts on autopilot and gives you more free time.
Then when other great offers come along, simply write up a persuasive email with your new offer and blast your list for even more easy profits. Building your list is extremely important and Niche Review Templates help you acheive that.
5. Get More Traffic With Articles
One of the best ways to drive free traffic to your website is to write closely related articles on your niche subject. Articles are a great way to make affiliate sales with little effort.
When you get a Niche Review Templates membership, you get 10 fresh articles written on researched long tail keywords that are designed to rank well in the organic search.
You get these articles every month you stay in the membership. Great thing is, you can use these articles for submissions to article directories or you can use them for unique content in
your niche review sites.
All the articles are 300-400 words that are each long tail keyword optimized to extract maximum profit for you. They are informative articles that do not promote a product, but educate the reader on your specific niche.
This leaves them compelled to learn more about the subject they are reading about and that curiosity ultimately leads to more sales for you. By clicking the link in your resource box, the reader is brought to your Niche Review Site where you get paid
the affiliate commission for the sale.
Simply by repeating the process of submitting articles or adding more unique articles to your product review site will add more revenue to your bottom line. Niche Review Templates are designed to maximize your profits and make you more money.
For more information click here.
Enjoy,
Stef
