Learn How To Benefit From Using Mobile Marketing
Mobile marketing is a recent marketing development that can reach a lot of people. Read on for some tips on how to use mobile marketing to your advantage.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. You will need to make your mobile campaign compatible for all mobile devices.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. This will create excitement and get them prepared for the sale or event.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. Sending out ineffective messages will be a complete waste of time. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.
For your mobile site’s landing page, try using A/B testing. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Going forward, use the most successful page.
With with your customers. You need to know their desires and targets in order to market them correctly. If you don’t understand what your customers want, how can you deliver it to them? Find out more about your audience to answer their needs.
Know what you want to accomplish before starting your mobile marketing campaign. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. The way your website and advertisements appear may vary, depending on the device used to access or view them. Be sure to cover the most commonly used mobile devices.
Successful standalone mobile platforms need a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Your business should not rely on a mobile platform alone.
If you want to be successful with mobile marketing, only send messages with valuable offers. With this you know that your customers will not tire from your messages and look for to see all you have to offer.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Invite customers to participate in a picture-to-screen promotion. This allows customers’ mobile phones to take pictures. When customers send in photos, they get displayed automatically on a screen. The photographs can then be displayed on multiple digital billboards or on television.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Try out as many mobile devices as you can so that you understand the user’s experience.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. More and more people are checking their email from their phones, and emails should be put together with this in mind.
Putting a QR code on your print ads can help you appeal to tech savvy customers. If your customer has a smartphone, they can use these codes to unlock special content or deals. Put these codes everywhere, including fliers, catalogs, and even your own business card. With a QR code, an interested customer can instantly find out more information about your products and services.
Promote your mobile call to action to maximize the success of your campaign. Use your social media networks, as well as your physical store in order to promote your mobile marketing efforts. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
You can always improve your advertising. You also need to keep a watchful eye on the competition! Keeping your competitive edge is not easy, of course, but following some of these tips should help you gain the advantage.
Offer something to your customers, and make it worth their while. You need to offer incentives in your mobile marketing campaign. For example, you could offer local event notices, weather updates, or even discounts. Discount coupons are also very popular. They encourage sales and you can measure the effectiveness of your marketing campaign.