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Secret Ninja Tactics to Building a Better Mouse Trap
Previously, we talked about how you can best use the “Freemium” model for business success. In this article, we’re going to discuss some of the tactics and strategies (we refer to these as “Secret Ninja Tactics”) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.
1. “Hide” Your Free Entry Point
The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.
In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free. There’s no rush – I’ll just come back later.” At that point you’ve probably lost them forever.
So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.
2. Start Building a Relationship Through a Little “Work”
Here are some examples of what you might do to make the customer work to find the free entry point:
Make them buy a product (this can be anything but it works best if it’s something low price or low risk).
Make them buy a product via an affiliate link (again, this should be something low in price and risk).
Make them sign-up to one of your newsletters (and confirm their opt-in).
Make them post a comment to your website blog.
Make them join another one of your network sites (which might be a free sign-up).
Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).
Make them Tweet something for you
Making it a little harder to get to the free content does three things:
First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer “free”.
Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a “gift”, and now it’s their turn again.
Third, structuring things this way forms a relationship. That person has to meet you at a point that’s beneficial to you both – you’re communicating and getting to know each other.
Each of these concepts contributes to what happens next – when you make them an offer to access the “premium” content of your website.
3. Reclaiming the Lost Upgrades
Your goal, ultimately, is to sell premium content to your free members. But you’ll always have a number of visitors who won’t take you up on your initial sales offer. So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point – these can be great to recover these “lost upgrades”.
If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.
Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.
Curiosity will beat the “hard sell” – get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it.
4. Let Them See, But Don’t Let Them Touch (Yet).
Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.
An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.” It’s almost like holding the puppy in the pet store – once you get close to taking it home, it’s hard to let go. So you end up buying.
5. Stop Making Your Premium Content a “One-Time” Offer.
Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn’t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it’s taken some time, but now they trust you enough to purchase.
So instead of just a “One-Time” offer, give this a try – say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today – CLICK HERE”… However you can also upgrade later directly inside the member’s area.” Sometimes making something a one-time offer will work against you.
6. Envy is a Powerful Motivator
Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.
The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful – Just remember to be subtle. Don’t smack people in the face with it – but make sure they know they’re not getting the same perks and advantages.
StoreStacker Review and Discount Code
First of all, here is the 20% discount code: LUCKYYOU9888936
About a month ago I created my first online shop. I looked for softwares supporting that kind of task. When I spotted StoreStacker, I knew it was what I was looking for.
After downloading it, I watched the video tutorials. Scott Trimble, the author, did a great job by explaining how to install it and of course how to use it.
Within an hour my own shop was up and running. Have a look the screenshot at the end of the article.
It is a great pleasure to run StoreStacker. Updating your shop has never been so easy. You can add, update categories, articles by a mouse click you select eBay, Amazon or Clickbank and and StoreStacker will automatically gather articles for you.
What StoreStacker does:
StoreStacker will do what NO other software on the market has ever been able to – load a site with products from multiple affiliate sources, targeting virtually any topic or subject matter.
You can build and run your own, ‘conglomerate’ affiliate store, covering any niche you want, on any site you want. (You can add StoreStacker to any existing site to take MAJOR advantage of the traffic you already have OR use it to build a completely new site (no outside software needed)).
ALL products are pulled into your site based on the keyword or subject matter you specify – so your products can be perfectly targeted to your audience.
The juice:
As time goes on, most products lose their juice. StoreStacker will only get more powerful. Over the coming months, they will be adding more integrations – slated for development are Paydotcom, Linkshare, Shareasale and more. This means you’ll be able to pull even MORE products for your sites, simultaneously serving a larger audience, better.
Why stack?
The ability to ‘stack’ your products from multiple sources is what sets StoreStacker apart from any other program, script or application on the market. Here’s why it’s so powerful –
Think of it this way. Using a subject matter like ‘cooking’ for example, Amazon, eBay and Clickbank each individually have a lot of offerings covering this topic – books, ebooks, products, etc. But, StoreStacker enables you to pull products from ALL of these sources and stack them all in one place. The result? One site has ALL of the cooking books and products available in ONE PLACE. Essentially, the your site has 3 times as many products to feature as Amazon, eBay or Clickbank individually.
With this kind of ‘pull’, a site can become the ‘go-to’ destination in their niche, because they list EVERYTHING available in one place – more than any other single place. Add more product sources lik e Paydotcom, Linkshare, etc, and the sites using StoreStacker become more and more powerful.
Why StoreStacker is such a big deal?
StoreStacker allows you to give your traffic more of what it wants. More content to read, more information to digest, more products to look at, compare and purchase.
In addition, StoreStacker makes it possible to manage a horde of affiliate offerings (more than you ever could manually) from one place and updating your products (or testing new products on your audience) is ridiculously easy.
Import Youtube Videos
You are also able to pull targeted videos from youtube (on whatever topic you want) and put them right on your StoreStacker site. Not only this enables you to create a larger, more topical site, featuring videos make your site more sticky, more useful to your readers and an even more important ‘destination’ and authority in your niche. Really powerful stuff.
Featured Products:
You have the ability to ‘feature’ one or multiple products – listing them above any others in your store, so there’s more marketing emphasis placed on them. you are able to choose any products you want and ‘feature’ them. It’s a fantastic way to list your own or the highest paying affiliate products above all of the others, bringing them more eyeballs and attention.
RSS Plugin
Allows you to import ANY rss feed into your store. Sources for content can range from blogs to article directories to anything in between (virtually any content source that produces an rss feed will work, including producing your own). So, not only can you list and sell targeted products, you’ll be able to deliver videos based on your topic (the youtube update) AND give your readers content that’s updated, timely, keyword and topically targeted and grows with your site. Both your users and the search engines will love you for it.
And keeping the best for the end, the automatic Store Updates.
You can forget having to keep up with your stores and continually reloading them with new products. This one will allow you to put your stores on autopilot, so they stay updated with fresh, new products – hands free.
I can only recommend this great sofware,
here is the 20% discount code: LUCKYYOU9888936, Enjoy!
Stef
